MIME-Version: 1.0 Content-Location: file:///C:/516C40D3/resume3.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Roy Nilson=20 __________________________________________________________Off the Common, Petersham, MA 01366-0854

Roy Nilson

P.O. Box 854 Petersham MA – 01366 Phone: 978-724-6662

e-mail: roynilson@verizon.net

Communications/ Public Affairs Specialist=

  • Public Relations
  • Trade shows
  • Collateral and sales material= s: Developed a portfolio of materials for Pol= aroid ID Systems and Viisage Technology. Conceptual and content development = of sales-driving collateral
  • Media trainer: Leader of creative teams, and corporate communications departments.
  • Concept and develop trade shows and marketing camp= aigns.
  • Web site design and content development for large, small a= nd mid-sized businesses.
  • Proposal writing:<= span style=3D'font-size:11.0pt'> Georgia Toll Plaza RFP, Ohio Turnpike toll system RFP. Massachusetts Turnpike = EZ Pass system upgrade RFP for ACS-Inc., Germantown, MD.
  • Grant writing: Mass Farmstands grant proposal - funded by Massachusetts Department of Agriculture. BioMass project proposal, Orange MA Airport.

  • Marketing Campaigns
  • Deadline-driven projects, writing
  • Team Leadership
  • Product Positioning, Messaging & Bran= ding
  • Web & Print Content Development<= /o:p>
  • Public & Media Relations
  • Focus Group & Market Research
  • Develop Training Materials
  • Sales Collateral & Sales Support=
  • New Product Development and Launch


Independent Product Developer,= Web site developer -- Sole proprietorship serving small and mid-sized businesses 2002 to present


Selected Accomplishments:

  • Full-blown e-commerce si= te and content for a busy Mediterranean marketplace<= /li>
  • Fundraising communicatio= ns for Eastern States Exposition Foundation
  • Web site design and cons= ulting to more than two dozen businesses.


Mar= keting Internet Manager – Wachusett Mountain Associates – 2004-2005 winter season


Selected Accomplishments:


  • Manage 40,000 item e-mail marketing database.
  • Web site makeover. Daily updates and new images/videos.<= /em>


Marketing Com= munications Manager, Polaroid ID Systems - 5/1997 to 11/2001
Manage corporate marketing and communications functions, overseeing a $950,000 budget and 6-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Story placement in major US and = European media outlets.


Selected Accomplishments:

  • Placed stories in the Wall Street Journal, Chicago Tribune, International Herald Tribune and in trade and regional publications.
  • Developed and launched integrated RFID acce= ss control system. Patent applied for by Polaroid.
  • Created divisional Web portal to improve co= mmunication flow and serve as a sales tool.
  • Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex produ= ct features and helped them sell more effectively.
  • Produced media kit for use in sales presentations. Efforts were credited as instrumental in closing numero= us high-level deals.
  • Vendor negotiations to control spending wit= hout compromising business growth goals.

Marketing Communications Manager, Viisage Techno= logy - 5/1996 to 5/1997

Selected Accomplishments:

  • Manage corporate marketi= ng and communications and investor relations functions.
  • Brand management, PR, me= dia relations, story placement, corporate positioning, product launches, advertising, sales collateral and tradeshows.

On-line Manager Telegram & Gazette 1/1995 to 5/1996

Selected Accomplishments:
<= o:p>

·      =    Design, bui= ld, launch and maintain 500-page daily newspaper Web site.

Senior Editor, Community Affairs


Selected Accomplishments:

·      =    Directed the newspapers’ community development coverage and agenda.

·      =    Created an innovative community-wide recycling program.

·      =    AIDS initia= tive. Economic Development Initiative.

Planning and Systems Editor

Editorial system support, software development, training materials.= Training for 200-plus staff.


Editorial Writer

Planning and Systems Editor

Business Reporter

Bureau Chief


  • <= strong>New England Society of Newspaper Editors - Master Repo= rter
  • Associated Press News Executives – Editorial Writing 2d



  • Software: MS Office (Word, Access, Excel, PowerPoint), Photoshop, ImageReady, Privia collaboration software.
  • Web/Multimedia: HTML, FrontPage, Dreamweaver, Video Edit M= agic, content management systems


University of Hartford, Hartford CT=

  • Major: Literature - Completed degree requirements

Membership and non-profit experien= ce

Association of Proposal Management Professionals – 2008

Young Entrepreneurs Society – board member= - 2002-2005

Bancroft Human Services - board member

Consumer Credit Counseling of Eastern Massachusetts – board member

Consumer Credit Counseling of Eastern Massachuse= tts – board president - Worc= ester

Salvation Army – Worcester – board m= ember

Polaroid Foundation – employee advisor = 211; 2001 - 2004

Union Station Alliance – founder/member

The Farm School – Supp= orter